If Urban Outfitters were a person, it’d be this girl.
Okay, maybe not. Urban Outfitters is that friend who is constantly saying shit like “Well, you people just love fried chicken, don’t you?” and “Wow, it must be like, sooo cool to be Indian. I love wearing headdresses! Does your dad have a hatchet?” When she gets a little drunk, she talks about how much she loves Latino men because “thugs turn her on” and how she sometimes wishes she could be in a concentration camp, because “she’d get like, SO, skinny”. Ocassionally, she drops the n-word, but it’s “like totally harmless and just a word.” She’s always got daisies in her hair and smiles wistfully as she reminsces on the good ‘ole days…which we can only imagine as back when daddy owned a cotton plantation.
We can just file our bff Urban Outfitters under “horrible people who should be exiled immediately to god-forsaken islands”, (along with our friend Justin Bieber).
Today, news surfaced that Urban Outfitters decided that this little gem would be a wonderful addition to their entourage of horrifically offensive products.
But why is this offensive? you wonder. Maybe I just want to rock a vintage Kent State Sweatshirt with some cool design on it. Let me be great!
Let me enlighten you. On May 4, 1970, the Ohio National Guard opened fire on Kent State college students protesting the Cambodian Campaign and the Vietnam War. Four were murdered and nine more wounded. A national tragedy, it sparked outrage across the country and became known as the Kent State massacre. Images from the shooting would be used liberally in the anti-Vietnam War movement.
That’s just a brief, brief overview of the history of the shootings at Kent State University but I believe it’s enough to shut down any “but it’s just clothing!” arguments. Unfortunately, it’s not enough to keep our dear friend Urban Outfitters from trying to profit off it – anything for the sake of a dollar, huh UO?
Update: since writing this, Urban Outfitters has removed the item from their website. Kent state released the following statement:
May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever.
We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.
And in response, Urban Outfitters released a “sorry (
not sorry) you’re offended I didn’t mean it that way” apology. They make sure to include “The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray.”
Okay, Urban Outfitters. Okay.
(Anyone else remember the school teacher explaining the difference between ‘n*ggah’ and ‘n*gger’? Miss me with alladat.)
Listen. Maybe if this was the first time, I’d let it slide. But Urban Outfitters has a long and *ahem* colorful history of being wildly offensive. In the past ten years they’ve managed to offended everyone from religious groups such as Hindus and Jewish people to Native Americans and African-Americans (“Ghettopoly,” really? My favorite card has to be ‘You got yo whole neighborhood addicted to crack. Collect $50.’ *face palm*). They’ve also managed to glamourize both eating disorders and mental disorders, because you know, anything for a buck!
Sigh. Messy, messy Urban Outfitters. Ya done effed up again.
In other Monday Morning Fuckery (MMF, for short):
- Musiq Soulchild went and changed his name to The Husel. He’s a “rapper” now.
- Kanye West
diddid not tell someone in a wheelchair to stand up.
- “Urban Fabulous” hair. Thanks, DKNY!
And that, my dears, is just about all the fuckery I can handle for one day.
urban fabulous classy,